32 Musicians Whose Careers Took A Nosedive Overnight

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10. Billy Squier skyrocketed to fame in the early 1980s, but by 1984, his career was essentially over. Why? The blame lies with the music video for his song “Rock Me Tonite,” which was so bad many claimed it singlehandedly tanked his career. Even Squier said so: “The video had a deleterious effect on my career. The tour before, I was selling out arenas faster than Sinatra, and as soon as that video came out, I was playing to half houses,” he said in 2011, according to I Want My MTV: The Uncensored Story of the Music Video Revolution.

The song itself was a major hit, but the video — which mostly featured Squier dancing around in a bedroom, rolling on the floor, and ripping his shirt off — made people scratch their heads. “The video misrepresents who I am as an artist,” Squier told the authors of I Want My MTV. “I was a good-looking, sexy guy. That certainly didn’t hurt in promoting my music. But in this video, I’m kind of a pretty boy. And I’m preening around a room. People said, ‘He’s gay,’ or ‘He’s on drugs’. It was traumatizing to me.”

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